Dian Allred Sierra grew up in a small town amongst cattle ranchers, farmers, and Black Angus cattle.
“My family owns and raises Black Angus Beef cattle,” she said. “I haven’t ridden a horse lately, but should the opportunity present itself, I’m all for it!”
The Lordsburg, New Mexico native is the creator of Allred Leather Company and works full-time at pursuing her dream.
“My favorite part of being my own boss is that everything is on my shoulders. I am extremely creative and meticulous,” she said. “I literally brand my cattle. It’s my name on the piece, so it's a reflection of self when I make something I want to share with the world.”
Dian describes her artistic style as traditional with a twist.
“I make fancy frilly things. I’m focused on the traditional style of tooling, but some how work my sass in there. I like being a Maverick, I like to do things that excite me and I like doing things differently,” she said.
“When getting into this leather artform a year and a half ago, I fell hard and fast in love with it. It reminded me of my roots, of where I was raised, and what I want to share with the world. I’m enamored with the way the west was built by way of cattle, cowboys, country, and heart.”
Her favorite pieces to create are cow skulls.
“They came from a friends family ranch back in New Mexico where they breed and raise bucking bulls,” she said. “I love the connection to hard working people of the west, my hometown, and cattle that lived on the land, and still have their horns to prove it.”
People from all over the world have fallen in love with Allred Leather Company, and Dian has recently been accepted into some big name western shops.
“I am now carried at ML Leddys in the Fort Worth Stockyard, I’m represented by hometown girls in Buda, Texas at Assemblage Craftsman Gallery, and I’m excited to tell you that I will be available internationally via Buckaroo Boutique of Australia,” she said.“For a stay at home mom a year and a half into my business, these opportunities are huge! I am so grateful to have found my passion and that people enjoy my work! I’m a little bit country, I’m a little bit city girl, my style is different, and is being noticed.”