Daniel McIntosh started Warbonnet Hat Works in November 2014.
“I have always enjoyed working with my hands and creating things unique and custom and it just seemed to fit me,” he said.
The name came from a blend of personal meaning and marketability, two defining characteristics of a strong business.
“I really wanted a name [I could] market, but also meant something to me. I liked the play on words and the Cowboy/Indian reference with the logo worked well together,” he said. “I am part Irish and Native American, and the hats the Irish and Scottish used to wear in battle were called war bonnets.”
Run by Daniel and his wife Brooklyn, Warbonnet Hat Works focuses on customer satisfaction.
“We really base our business off of customer satisfaction,” he said. “Being able to make something for our customers that no one else will have, that’s unique, and fits their style and personality.”
Since founding the business three years ago, the couple has seen tremendous growth; not only in sales, but as an online presence as well.
“When we started, I really thought this would be a local based business and it exploded almost overnight on social media,” he said. “The first year we made 75 hats, the second year about 250, and this year we will make around 500 or more. It’s been crazy to see all the places we ship hats to, all over the U.S., Canada, Europe, and Australia.”
When he’s not making hats, Daniel works full-time as a petroleum landman.
“I am really working hard to make this my fulltime job,” he said. “It gets a little crazy trying to manage everything day in and day out. I spend a lot of late nights in the hat shop getting orders done.”
Although Daniel has made his fair share of hats, like most creatives, he could never pick just one favorite.
“I don’t think I can pick just one, we are honored to be able to work with some really creative people in building their hats,” he said. “We have made hats for state representatives, military, police, firefighters, and several musicians like the band that was Dolly Shine and Red Shahan.”